The Challenge
Heritage Home Group, a home furnishings design, manufacturing, and retail operation, sought to relaunch its ten unique furniture brands under one name at the largest furniture trade show in the world: High Point Market Week. Each of the ten Heritage Home Group brands addresses different user groups, from value consumer to high-end designer, and sells through varied channels, from mass merchant stores to boutique interior designers and retailers.
The Approach
We created a new, strong look for the brand that translated into clear, modern, and eye-catching visuals. Positioning the designs in and on prominent places across the venue, aiming to attract the attention of 75,000 attendees, drove traffic to the company’s Welcome Center and different showroom locations. Our team highlighted Heritage Home Group’s core values and cultivated a sense of affinity for its people and products through a video shown in the company’s Welcome Center.
The Value
Our branding of the relaunch, combined with strategic advertisement placement, led to enhanced awareness of the unified brand and generated several leads for Heritage Home Group. Our visual grouping of ten different brands allowed Heritage Home Group to send a strong company message to its wholesale customers, incentivizing future purchases and cultivating brand loyalty.
