The Challenge
Textron Inc., a global conglomerate encompassing renowned brands such as Bell Helicopter, Cessna, Beechcraft, E-Z-GO, and Jacobsen, hosts an annual Global Leadership Meeting (GLM) to align its top leaders from nine diverse business units. The objective is to foster unity, set strategic directions for the upcoming year, and inspire collaboration across the organization. The challenge lies in designing an engaging, cohesive event that resonates with a multifaceted leadership team.
The Approach
Inventive MarComm partners with Textron to deliver a three-day event that aligns leadership and showcases business unit successes.
- General Sessions: Highlighting key wins in process improvements, product innovations, and productivity gains.
- Breakout Meetings: Leaders discuss strategy and share best practices.
- Interactive Experiences: Activities reinforce collaboration and Textron’s mission.
From planning to execution, we ensure a seamless experience.
The Value
For over a decade, we have partnered with Textron to deliver an annual GLM that balances tradition with innovation. Our consistent yet fresh approach has solidified the GLM as a cornerstone event, uniting leadership and reinforcing corporate culture. Post-conference materials extend the event’s impact, sustaining momentum and morale throughout the year.
