The Challenge
To improve company culture and deliver essential safety messages, Iron Mountain, a data management company, sought to develop an engaging method for effectively communicate with both office-based staff and remote employees.
The Approach
Our team identified the company’s daily “huddles” as an opportunity to showcase company culture and highlight company processes for increased transparency. From interviews to scripts, and production to translation, we created a quarterly video series, “Straight Talk.” The series implementation opened a direct communication line between everyone from head leaders to front-line employees.
The Value
Presenting operational strategy, safety messages, customer successes, and more in an accessible and captivating format increased Iron Mountain’s workforce engagement. The video series improved company culture by increasing management transparency and accessibility for remote employees while cultivating community through interviews and competitions highlighting employee successes.