The Challenge
Following the merger of VES and Artex, the newly combined company needed a cohesive brand identity to unify messaging, visuals, and positioning. Traditionally a product-focused company, VES-Artex needed to shift toward a solution-selling approach, reinforcing its role as a trusted industry partner. This required a strategic rebrand that honored its legacy while positioning it for future growth.
The Approach
Inventive MarComm developed a comprehensive branding strategy to help VES-Artex transition from a product-based to a solution-focused company. We created a strategic message stack that positioned VES-Artex as an industry problem-solver, modernized the website to reflect its expanded capabilities, and produced compelling video content. A trade show booth and interactive sales tools reinforced this shift, aligning sales and marketing with the company’s new positioning.
The Value
Through strategic branding and engaging content, Inventive MarComm repositioned VES-Artex as a solution provider rather than just a product seller. The new branding strengthened customer trust, reinforced industry leadership, and created a seamless transition. With a cohesive identity across digital platforms, trade shows, and sales tools, VES-Artex now stands as a unified brand offering comprehensive industry solutions.
