The Challenge
As a brand in its early stages of development, TRU Simulation & Training needed to communicate its cutting-edge flight training and aircraft maintenance solutions to both civil and military markets.
The Approach
Our team worked with TRU Simulation’s parent company, Textron Inc., to launch and position TRU for success through video asset creation for use in trade show marketing.
The Value
Our video highlights TRU Simulations’ expertise through limited text and callouts and emphasizes brand objectives with compelling motion graphics and music. The video format encourages passersbys to stop and engage with TRU’s booth and brand.