The Challenge
Heritage Home Group (HHG), encompassing ten distinct furniture brands catering to various market segments—from value-conscious consumers to high-end designers—aimed to consolidate its brand presence at High Point Market Week, the world’s largest furniture trade show. The objective was to present a cohesive identity that honored each brand’s uniqueness while highlighting HHG’s collective strength.
The Approach
We developed a unified branding strategy that maintained individual brand identities within HHG’s overarching narrative. This included designing modern, eye-catching visuals strategically placed throughout the venue to capture the attention of the 75,000 attendees. We also produced a compelling video for HHG’s Welcome Center, showcasing the company’s core values and the unique attributes of each brand, fostering a deeper connection with visitors.
The Value
Our branding of the relaunch, combined with strategic advertisement placement, led to enhanced awareness of the unified brand and generated several leads for Heritage Home Group. Our visual grouping of ten different brands allowed Heritage Home Group to send a strong company message to its wholesale customers, incentivizing future purchases and cultivating brand loyalty.
