The Challenge
Textron Aviation’s state-of-the-art Career & Learning Center was designed to be more than just a facility—it was a bold investment in the company’s future. To fully realize its impact, the challenge was to bring the Employee Value Proposition (EVP) to life through strategic branding, messaging, and vision mapping, ensuring every touchpoint inspired, equipped, and engaged both current and future employees.
The Approach
We developed a strategic framework to enhance the employee experience, focusing on environmental branding, digital communications, and visuals, along with the creation of zones all aligned with the client’s Employee Value Proposition. The different zones create an engaging brand experience that showcases culture, values, and growth opportunities, featuring a roadmap to align employees with the company’s mission and career paths. This experience is enhanced by immersive touchpoints that reflect Textron Aviation’s commitment to innovation and learning.
The Value
The new center has transformed hiring and learning, creating an engaging, inspiring, and effective employee onboarding and training experience. The engagement and productivity of new hires who have undergone training at the new center have had a significant impact throughout the company. This industry-leading model reinforces the company’s EVP and strengthens its reputation as an employer of choice.
