The Challenge
Rhode Island Blood Center (RIBC), the state’s primary blood provider, invested in new platelet technology but faced a challenge—public awareness about platelet donation remained low. To support life-saving efforts, RIBC needed a compelling campaign to educate potential donors, increase engagement, and emphasize the ongoing need for platelet donations.
The Approach
Our research identified education as the key to increasing platelet donations. We crafted a donor-first narrative, positioning donors as heroes and developing a multi-touchpoint marketing campaign. This included an informational brochure, mailer, educational animation, and a live-action film that highlighted the benefits of platelet donation in an engaging, relatable way.
The Value
Through a strategic mix of print, digital, and video content, Inventive MarComm helped RIBC expand donor outreach and awareness. The campaign materials remain in use at donation sites, while video content continues to drive engagement across social media and email campaigns, ensuring sustained impact and a growing base of committed platelet donors.
