The Challenge
A fast-growing aerospace company needed to unify its workforce under a shared culture while enhancing the employee experience. With initiatives like a Mission, Vision, and Values rollout, wellness programs, and leadership summits, the company sought a strategic approach to ensure alignment and engagement across all levels.
The Approach
We developed a culture strategy integrating brand identity with workplace experiences:
- Defined and communicated core principles to inspire employees.
- Branded healthcare, pharmacy, and engagement initiatives.
- Designed events empowering leaders to drive alignment.
- Reinforced culture through digital content, presentations, and events.
The Value
The initiative transformed culture into a lived experience, strengthening connection and engagement. Leaders became culture ambassadors, and branded spaces enhanced daily interactions. The company now has a strong foundation to support growth and innovation.
