The Challenge
Vorys eControl, a leader in controlling online sales and protecting brand value, needed a refreshed brand identity to reflect its evolving services and industry authority. With the expansion of Precision eControl, a specialized offering, they needed a distinct yet cohesive identity. This required updated brand guidelines, new logos, refined presentation templates, and clear message stacks.
The Approach
Inventive MarComm led a strategic brand refresh with a focus on clarity, consistency, and impact.
- Updated logos for both brands, ensuring a modern yet recognizable identity.
- Developed brand guidelines covering logo use, typography, and tone.
- Designed engaging presentation templates.
- Crafted clear message stacks to ensure brand storytelling remained consistent across teams.
The Value
The refreshed branding positioned Vorys eControl and Precision eControl as industry leaders.
- Stronger Brand Recognition: A modern identity enhancing credibility.
- Enhanced Communication: A clear messaging framework for consistency.
- Scalability & Consistency: Comprehensive guidelines and templates ensuring alignment across marketing and sales materials.
