The Challenge
ZEISS Vision Care, an international precision optics manufacturing leader with lenses offered in 3,000 Walmart Vision Centers across the country, sought to educate families about their new, protective, blue-light resistant lens coating, ZEISS Blue Light Protector.
The Approach
We used sales trends and back-to-school retail displays in Walmart Vision Centers to design a brief coloring activity book educating families about blue-violet light found in LEDs, digital screens, and sunshine. The approach allowed us to present ZEISS technology as the solution for blue-violet light’s harmful effects.
The Value
The book displays attracted foot traffic to Walmart Vision Centers, while positioning opticians in the waiting room to talk with customers about blue-violet light, ZEISS, and family lens packages. By simplifying blue-violet light science and technology for young patients to digest, our activity book completed ZEISS’s technical point of sale toolkit.
